THE WILL YOU? RING

CLIENT: HELZBERG DIAMONDS

How do you take a 103-year-old jewelry company and make it relevant in today’s world? You change the way people get engaged. Introducing The “Will You?” Ring, a way to get the “yes” so you can get the ring together.

Helzberg made The “Will You?” Ring part of their collection and helped make ring-buying a joint endeavor.

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